• Nur Shahirah Rusman Department of Urban and Regional Planning, Faculty of Built Environment and Surveying, Universiti Teknologi Malaysia, 81310 UTM Johor Bahru, Johor, Malaysia
  • Hairul Nizam Ismail Department of Urban and Regional Planning, Faculty of Built Environment and Surveying, Universiti Teknologi Malaysia, 81310 UTM Johor Bahru, Johor, Malaysia
  • Syed Muhammad Rafy Syed Jaafar Department of Urban and Regional Planning, Faculty of Built Environment and Surveying, Universiti Teknologi Malaysia, 81310 UTM Johor Bahru, Johor, Malaysia



Edutainment City, Preschool Education, Alpha Generation


There had been increasing number of child-centred destination established in the city with the concept of edutainment as to fulfil the needs of alpha generation. Emphasizing on three combined elements of personalized learning, fun and play, edutainment concept is seen as new approach. This is to enhance lifelong learning for the future generation who heavily depending on the advancement and incorporation of technologies to cultivate their intelligent growth. Consequently, the establishment of demand from the preschool operators can be seen through the growing number of excursion and field trip activities organized for children. However, less was examined as to what extend the concept of city edutainment fit into the needs of the educational purposes programs. Therefore, it is important to understand as to how the existing informal educational settings should transform to meet the needs of the alpha generation either by city population or outbound tourist. Hence, the understandings by the city governance is a must in developing and evaluating policy related to edutainment as to ensure the preferences for education-based infrastructures and learning meet the needs. Thus, this paper will discuss the fundamental ability of the city that makes it qualify as edutainment destination with the specific reference to the demand from preschool education in presenting the alpha generation. This including the characteristics of alpha generation, the needs from the preschool education and the city prospects as edutainment informal learning setting. In this case, edutainment facilities are important elements for both urban planning and education which indirectly contribute to the opportunity to explore real learning experience beyond the classroom and shape a better quality of life for future generation.


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How to Cite

Rusman, N. S., Ismail, H. N., & Syed Jaafar, S. M. R. (2019). DEMAND OF PRESCHOOL EDUCATION BY ALPHA GENERATION ON EDUTAINMENT LEISURE IN THE CITY. International Journal of Built Environment and Sustainability, 6(1-2), 121–128.